It’s that time of the month again when you get to review the numbers on all your projects. As the most financially astute Account Director in your agency, I bet you just jumped out of bed ready to meet the day right?
We all know it’s human nature to be resistant to change. In our risk averse minds, that nagging toothache is allowed to get worse because we’d all prefer to avoid a trip to the dentist. We also tend to believe (irrationally in many cases) that change is antagonistic - its mission is to undermine our previous decisions. However is that really the case?
Every successful agency pays close, almost forensic attention to what their clients are saying. Not just because it’s what they’re paid to do, but some very good ads can often originate in a throwaway line or sarcastic remark from a client.