and how we do it
Transforming agencies with a truly integrated solution
Smart people join agencies to create and deliver innovative marketing solutions to clients who expect leading edge outcomes.
Unfortunately, many of the business tools used in agencies today are not leading edge. Perhaps they were the best available tools at the time, but the world has moved on. These tools are no longer smart enough for growing agencies to compete with and manage effectively.
So we built a solution from the ground up. AccountAbility is an integrated project management and financial system designed for today’s communication agencies. Our solution is all about visibility, scalability and mobility for agencies anywhere in the world.
With AccountAbility, it’s no longer necessary for agency people to deal with fragmented data, which make it impossible to understand what’s happening business wide. We capture all your commercial activities while delivering critical business insights.
Guidance and Expertise all the way
However, there’s more to AccountAbility than just a purpose-built, integrated system. Our team is led by experienced agency professionals with a deep understanding of what agencies need from their system.
This means we guide our clients throughout the setup and implementation to ensure the system is tailored to meet the clients’ specific needs. We work closely with our clients to understand their business requirements, unlock commercial potential, transform their company and gain competitive advantage.
We continue to develop and upgrade what we believe is the leading offering for marketing and communication agencies across the globe. So no matter where your workforce is, AccountAbility is there to deliver a single source of truth for all your users.
Our Mission and Values
Our mission is to provide an innovative, best-in-class technology solution for marketing communication agencies across the globe. This must be useful, usable and desirable, while helping to make agencies a better place to work.
The decisions we make, the behaviours we demonstrate and the people we choose to partner with are a direct reflection of our five core values:
Only by listening first and understanding a client’s needs can we truly begin a dialogue.
Only by communicating in a concise, considered and meaningful way can we benefit a client.
Our aim is to have a deep impact with everything we do.
Our focus is on achieving great results for our clients.
Our actions will determine how our clients view us.
We inspire those around us with a constant desire for excellence.
We care deeply about the success of AccountAbility.
There is no ego or power play in our dealings.
There is equal respect for all opinions and contributions.
There is an overarching focus on the client success.
We build trust with our clients and suppliers.
We behave with integrity and honesty at all times.
We maintain strict governance in all our dealings.
||Terry McMillan establishes McMillan Consulting to provide specialist financial and management advice to marketing service companies, with a focus on the implementation of accounting software solutions
||After acquiring the Asia Pacific rights to leading US advertising accounting software AMPs, McMillan Consulting becomes Ad Systems, a specialist software company for marketing service companies
||Our team spends a year designing and engineering AccountAbility from scratch. More than 1,000 pages of detailed specifications and database designs were completed before development commenced
||AccountAbility was founded with the belief that cloud and ‘Software as a Service’ (SaaS) will revolutionise the way business software is developed and distributed. JULY: AccountAbility officially in full release as its first Australian client goes live
||SEPTEMBER: First New Zealand client goes live
||Adsum appointed as APAC Distributor
||AgencyDNA appointed as UK/European Distributor
JANUARY: Multi-office Middle East client goes live.
JUNE: First client in Germany goes live
||First clients in United States and UK go live.
APRIL: Global contract executed with objective to reach users in 35 countries
||AccountAbility opens in the USA
||JANUARY: Establishes global footprint with clients in over 25 countries.
NEXT GOAL: Set to hit users in 35 countries!
Our Global Team
With more than 30 years experience in the development and implementation of Financial Management solutions, Terry founded AccountAbility in 2008 and continues to hone our agency solution.
Helping companies navigate the complexities of digital change for nearly 20 years, Sean has played a pioneering role in a number of senior positions within global agencies.
An agency veteran, Michael has been working in large scale marketing and communication companies since the early 1990’s. These senior finance, operational and management roles translate to a deep understanding of what our clients need.
Clients are guided by David’s outstanding expertise and support when implementing AccountAbility’s solution, backed by over 30 years experience across senior roles in agencies.
Peter is a Professional Business Leader with a focus on technology and technology related issues within Advertising, PR, Digital, Design and Media. Peter has managed countless, successful ERP implementations across the globe.
A trailblazer and leading figure across the agency and tech landscape, Rene continues to drive our strategic operations across North America.